Geoff Cook, Chief Executive

Geoff joined Jersey Finance as Chief Executive in January 2007. In promoting the Finance Industry of Jersey, Geoff visits many of the world's leading finance centres on a regular basis, highlighting the strengths of Jersey as a financial jurisdiction and updating Government officials, regulators, finance professionals and international investors on legal and regulatory developments and service innovations offered by Jersey. In conjunction with the Island's Government, he commissioned an in depth strategic review of the Jersey Finance Industry in partnership with the London Business School providing a roadmap entitled ‘the Future of Finance 2015’.

In addition to speaking at Jersey Finance hosted events, Geoff is a regular speaker and contributor to conferences and seminars around the world and he writes frequently on the issues affecting Jersey and other finance centres in leading magazines. As a result of his Blog and the articles he has authored Geoff has featured in media such as the Financial Times, The Economist, BBC Radio 4, BBC World service and Bloomberg TV.

Previous to his role at Jersey Finance, he was Head of Wealth Management for HSBC Bank Plc, based in London, and responsible for the delivery of Financial Planning Services to the 10 million HSBC customers in the UK. His earlier career was spent at a senior management level with HSBC Bank plc in the UK and as Head of Personal Financial Services and Deputy to the Chief Executive at HSBC Bank International Limited in Jersey. 

Geoff is a Fellow of the ifs School of Finance, a Fellow of the Securities & Investment Institute, a Member of the Personal Finance Society, a Member of the Society of Trust and Estate Practitioners, and a Member of the Worshipful Company of International Bankers.