Business visitors boost tourism numbers

Congratulations to Visit Jersey on the recently announced improvement in visitor numbers to the Island.

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A more agile private sector approach to promotion is clearly working. In this respect, we were delighted to share the Jersey Finance promotional model with Visit Jersey prior to its formation.

However local press coverage of this good news omitted some additional highlights that I think many would find interesting.

Business stays which are predominantly financial services related are up year to date by 8.5% vs the same point year to date in 2014. The equivalent figure for Leisure visitors is 6.2%.

The average stay duration of Business visitors has also risen by 10% from 2.22 days in June 2014, to 2.44 in June 2015. Leisure stay duration has grown from 4.79 days to 4.92 days over the same period. Both numbers are encouraging in terms of spend in the local economy.

Importantly the consistency of business travel all year round is a vital element to maintain a high quality proposition in terms of air travel, accommodation and restaurants. This stability supports all year round arterial air routes such as London Gatwick with a further valuable tourism uplift coming from additional summer routes from UK regions and the continent.

Our Finance Industry in Jersey is world class, transparent, soundly regulated and vitally important to the current and future prosperity of our Island economy. It also makes a tremendously positive contribution in terms of jobs and growth to both developed and developing countries.

We are though delighted to join the celebration of early signs of success in the Island's Tourism strategy. Our industries are interdependent, mutually reinforcing and complementary in their nature, and neither would be as strong without the other.

Well done Visit Jersey, we in the Finance Industry will be amplifying your efforts around the world in 2015 and we will be supporting you in your aspiration to reach a million visitors.

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