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Our Masterclass on private equity and distribution was this year held as a live-streamed virtual event.

The Masterclass is ideal for anyone associated with the private equity industry, cross-border fund raising or distribution – including managers, fund lawyers and fund tax advisers – to hear from our expert panel as they take a deep dive into the core issues driving the industry, and shine a light on what the future has in store.

Given the current environment – with Brexit, AIFMD and substance, amongst other factors, all making an impact – there is a special focus on distribution, as it pertains to the private equity sector.

Video: Funds Masterclass: Private Equity & Distribution | Est time to watch: 1:00:00 | Sound: Yes |

Event Summary: Experience and Global Expertise Vital in Modern Alternatives Landscape

In tandem with a focus on digital adoption, the growing alternatives sector is set to be driven by robust governance, specialist expertise and strong relationships, according to panellists at the most recent Jersey Finance Funds Masterclass.

Live streamed last week (19 November), the event, which was focused on private equity and distribution, explored some of the key trends shaping the private equity space against the backdrop of Brexit and the coronavirus pandemic.

In a panel session moderated by Michael Johnson, Group Head of Fund Services at Crestbridge and Vice Chair of the Jersey Funds Association, panellists discussed how investors were focusing like never before on regulatory and compliance capabilities, and  were looking for specialist support from domiciles to help them navigate a period of unprecedented complexity.

Michelle McNaney, Co-Head of Private Equity at Aztec opened up discussions by painting a positive picture of the current state of private equity in what has been a challenging year:

“Despite the pandemic, private equity is still set to reach new heights this year with GPs keen to crack on with fundraising in a remote environment,” she said. “This upward growth reflects the veracity and tenacity of the private equity industry.”

“Alongside that, we’ve certainly seen a spike in both the volume and detail of queries as operational due diligence has come to the fore. In that context, there continues to be sustained interest in Jersey for structuring purposes, due to the stability and certainty it offers as a jurisdiction.”

Peter Rioda, independent non-executive director, added that the maturity of Jersey’s private equity ecosystem was positioning it strongly in this environment.

“Jersey has decades of experience in servicing and managing private equity,” he said. “That level of experience is now really paying off. Jersey is a natural home to private equity and as a result is set to really benefit from the greater appetite in the asset class we are now seeing.”

Virtual Environment

Expanding on the new virtual fundraising environment from a manager’s perspective, Ged Kelly, Head of Fund Operations at Nordic Capital, pointed to a fund launch he had been involved in through Jersey in April, just as lockdown restrictions were coming into play:

“We closed in six months, and the positive experience was that investors were really ready to commit to working with GPs despite the remote conditions. The key was doing a lot of preparatory work in advance of the fund launch.”

Expanding on the Covid experience and how it had impacted approaches to ESG investment, Ged added:

“There’s no doubt that investors now want to see a more central role for ESG and evidence in a GP that there is a clear story and progression in how ESG is integrated into fund launches.”

Ben Robins, International Funds Practice Group Head at Mourant, elaborated on this, suggesting that the experience of the past year was prompting a greater emphasis on the ‘G’ (governance) element of ESG:

“We’re definitely seeing a greater level of focus with GPs looking increasingly, for example, at management diversity and inclusion as a key area. There’s also far more scrutiny at all levels of the private equity supply chain – on the environmental side of ESG, with a desire to avoid any potential for accusations of greenwashing. It’s prompting a drive for greater specific expertise.”

Looking Ahead

Looking ahead to 2021, panellists suggested that distribution would remain high on the agenda as an issue for GPs, particularly in light of Brexit, but that Jersey’s role as a specialist private equity centre in Europe, with strong ties to the UK but outside of the EU, was positioning it strongly.

“We expect pretty much business as usual for Jersey post Brexit,” said Ben. “As a jurisdiction, we have considerable experience of supporting non-EU managers in accessing EU investor capital through private placement – it’s a route that clearly works and, if the EU follows the conclusions of its KPMG commissioned survey and wants continued access for its pension fund investors to leading global GPs, that won’t change.”

Regulatory change would also continue to dominate domiciliation, structuring and distribution decisions, according to the panellists:

“In other jurisdictions there has been a huge amount of change in a relatively short space of time as they have sought to come up to speed with global best practice and standards,” reflected Peter. “That has had something of an unsettling effect on investors. However, that’s not been the case in Jersey, which has been on the right path for some time. It’s first mover and open approach to compliance has meant that has been shown to be ready and able to evolve, but at a pace that LPs and GPs can feel comfortable with.”

Substance was a particular area of regulation panellists suggested would remain sharply in focus in the months ahead.

“It will be interesting to see how substance will play out in a world where travel is restricted and people are used to remote working,” said Michelle. “But Jersey has substance codified in law and is well placed to support an environment that values good governance.”

Overall, panellists agreed that, whilst digital tools would play a growing role in supporting an increasingly global investor base, people, pedigree and specialist expertise would remain key to maintaining strong relationships.

“The importance of long-term relationships has really shone through in the pandemic,” explained Ged. “It’s enabled us to keep investors happy and comfortable and close funds.”

“Jersey has earned its reputation because of its global expertise and outlook,” concluded Michelle. “Around 40% of private equity and venture capital work in Jersey is non-Jersey domiciled structures. Being able to demonstrate that sort of specialist expertise to properly service those global demands will really come to the fore in the year ahead for domiciles.”


Elliot re-joined Jersey Finance in November 2018 from Crestbridge where he managed their Management Company Services Group.

Elliot’ role is to help define Jersey’s product offering for funds as well as to oversee the strategy and execution of marketing Jersey as both a domicile and destination for Alternative Investment Managers and their funds.

Elliot moved to Jersey in 2006 to establish a Macro strategy Hedge Fund under the Ermitage umbrella for whom he also seeded other Macro / CTA strategy Hedge Funds.

Elliot founded the Jersey Hedge Fund Managers Group and the Digital Asset Managers Group aimed at linking the growing community of local Managers and is a committee member of the Jersey Funds Association, the BVCA Channel Islands working group and the islands Funds’ Innovation Committee.

Michael Johnson

Michael Johnson Group Head of Institutional Services, Crestbridge

Michael is Group Head of Institutional Services and is responsible for continuing to grow and evolve Crestbridge’s overall global proposition in relation to Private Equity, Real Estate, Corporate and Management Company Services. With more than 17 years’ experience in international financial services, Michael was previously Head of Fund Services in the Channel Islands for a large global administrator and was instrumental in developing the firm’s funds strategy. He has also worked in London and New York for a large asset manager. Michael is a qualified person for the purposes of acting as a director of regulated entities and has experience in this role on boards across the alternative asset classes but primarily Debt, VC, Growth, Buy-Out, Real Estate, Fund-of-Funds and Life Sciences. He is the Vice-Chair of the Jersey Funds Association and a Chartered Accountant.

Ben Robins

Ben Robins Partner, Mourant Ozannes

I am now pleased to introduce Ben Robins who is a partner at the law firm Mourant Ozannes, a former chairman of our industry body the Jersey Funds Association and one of Jersey’s leading Funds lawyers. Ben is also a member of the BVCA's Channel Islands committee. Ben advises on the formation, operation and financing of private equity, venture capital and debt funds and investment structures, as well as real estate funds. Ben regularly advises fund promotors, managers, investors, directors and services providers across a wide variety of asset classes.

Michelle McNaney

Michelle McNaney Co-Head of Private Equity, Aztec Group

Michelle is Co-Head of the Aztec Group’s Private Equity team. Joining the Group in 2007, She has been instrumental in the development of the company’s award-winning private equity offering, overseeing the growth of the office of the Jersey and wider private equity team, and onboarding a number of significant clients across the mid-market, institutional and secondaries private equity and venture capital markets. She leads a number of client relationship teams and operational initiatives and, as a member of the senior leadership team, plays a critical role in shaping and delivering the Group’s strategy.


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