Appleby Fiduciary Business has launched its new brand and identity, Estera, following the successful management buyout from the Appleby Group in December 2015.

Drawing on the expertise of its 350 strong team across ten jurisdictions, Estera delivers customised fiduciary and administration services to its client base of global corporations, private companies, high-net-worth individuals and investment funds. Estera’s independence will enable the company to chart new markets and territories as part of its ambitious growth strategy, which includes plans to grow its four core service lines in corporate, trust, funds and accounting.

Estera will continue to be led by Chief Executive Officer Farah Ballands, supported by the existing management team with over 150 years of combined industry experience.

Farah Ballands commented: ‘We are delighted and proud to launch Estera and have the opportunity to build on the strong heritage and culture that we have developed over the past 25 years. Our new brand and independence provides a solid platform for growth, including strategic investment to align our systems and procedures to deliver a consistently high quality service to our clients.’

‘Our rebrand presents a significant opportunity to build on the strong reputation we have already achieved in the Channel Islands. The growth plans for our business will focus on the alignment of our people, clients and jurisdictions to provide a standard of service that sets us apart. It is an exciting time for Estera and I am looking forward to the opportunities this will bring for our people and our clients,’ added Mrs Ballands.

The name Estera was inspired by an internal staff competition.

For more information, visit Estera’s newly launched website at estera.com.