Jersey Foundations expert Richard Pirie is part of a business delegation to Israel to promote trade and investment into Jersey this month.

Advocate Pirie, a senior associate in Collas Crill's trusts and foundations team in Jersey, travels to Tel Aviv with UK ISRAEL BUSINESS, the States of Jersey Minister for Economic Development, Senator Alan Maclean, and Senator Freddie Cohen, Assistant Chief Minister, UKand International Relations, on 22 May 2011.

The three-day business delegation is a key component of UK ISRAEL BUSINESS's strategic partnership with the States of Jersey. Working closely with Jersey Enterprise, the partnership aims to promote Jersey to UK ISRAEL BUSINESS members in the UK and Israel and present Israeli firms expanding in Europe with Jersey as an alternative option for basing their operation.

The delegation will focus on developing and diversifying Jersey business in three key areas: financial services, clean technology (renewable energy, environmental transport etc) and e-gaming.

Advocate Pirie said: “I am very much looking forward to helping showcase Jersey's many strengths to Israel. We will be actively marketing Jersey to leading Israeli intermediaries and organisations, to encourage trade and facilitate inward investment.”