Effective 1st November 2011, the international offices of RBS Coutts will operate under the new single brand of Coutts.

The move aligns the international private banking business and the UK business of Coutts under a single brand. Coutts is the Wealth Division of the Royal Bank of Scotland Group.

Coutts is at an important stage of ambitious growth and is planning to increase its international footprint from 40% to 60% of overall business over the next five years. The adoption of a single brand supports the strategy to focus on growth in markets where the bank can achieve scale. Coutts concentrates its business in the home markets of the Channel Islands, the Isle of Man, the UK, Switzerland, Middle East, Singapore and Hong Kong and on key growth markets in Western Europe, Eastern Europe and Asia.

Paul Eva, Head of Coutts Crown Dependencies and Monaco, said: “Our move to one, unified brand will bring about a sense of consistency and simplicity to our international clients, who today represent around 40% of Coutts’ total business. Coutts has a heritage which goes back over three hundred years and this resonates with our clients who look to us as a long-term wealth management partner, with the experience and ability to help them navigate through good times as well as bad.”