The humble office ‘dress down’ day is more than just a bit of fun; it can be a powerful fundraising tool.

Staff at RBC Wealth Management in Jersey and Guernsey used a series of dress down days in March to raise more than £4,000 for disaster relief projects and the BBC Sport Relief campaign.

In total, Jersey staff raised approximately £3,000 of which almost £1,000 went to the Jersey Side by Side Madeira appeal and £776 was collected for the Red Cross to provide relief for survivors of the Chilean earthquake. Over £1,200 was then raised at the end of the month for Sport Relief.

Anna Gordinho, Chairman for RBC Wealth Management’s Jersey Sports & Social Committee was impressed with the staff’s generosity. ‘This shows how the simplest ideas can be used to great effect,’ she said. ‘Normally our Sports & Social Committee hold one dress down day per month in aid of a nominated charity. Following the incredible response to the Red Cross Haiti Appeal where staff in Jersey and Guernsey raised over £2,100, the Committee held extra days in March to help those affected in Madeira and Chile. The response was fantastic.’

Guernsey staff contributed just over £1,000, with the biggest contribution of £400 going to the Red Cross Appeal.

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Issued by Kirsten Morel at Image PR. Kirsten.morel@imageci.com , 01534 734444

About RBC Wealth Management
The international arm of RBC Wealth Management services over 35,000 high net worth individuals and institutions through more than 30 offices in the British Isles, Continental Europe, Asia, the Middle East, the Caribbean, Latin America and North America.  RBC Wealth Management provides integrated and diversified international wealth management expertise and solutions, asset management and trust services to high net worth individuals and to corporate and institutional clients.  Services provided by RBC Wealth Management consultants, advisors, private bankers and trust officers include trust and estate planning, tax advice, discretionary investment management and investment advisory services, structured solutions, banking, lending and global custody. For more information, please visit www.rbcwminternational.com              

RBC Wealth Management, a segment of RBC, directly serves affluent and high net worth clients in Canada, the United States, Latin America, Europe and Asia with a full suite of investment, trust and other wealth management solutions. The business also provides asset management products and services directly, through its RBC Global Asset Management division, and through RBC and third-party distributors to institutional and individual clients. RBC Wealth Management has more than C$500 billion of assets under administration, almost C$250 billion of assets under management and more than 4,500 financial consultants, advisors, private bankers and trust officers. RBC Wealth Management was recognized as the Best North American based Wealth Manager by Private Banker International in October 2009.

About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada’s largest bank as measured by assets and market capitalization, one of North America’s leading diversified financial services companies and among the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial service companies, provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 77,000 full- and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries. For more information, please visitwww.rbc.com.