Durrell Publishes New Visitor Guidebook in French with Funding from Finance Industry Firm DCG 30 August 2012 Local organisations led by DCG, a provider of bespoke corporate financial services, have worked together with Durrell to produce a guide to the Wildlife Park written in French. Funded entirely by DCG, the 50 page, full colour guide is now available to French visitors to the attraction. The project was spearheaded by DCG Managing Director of Real Estate, Christopher Bennett who was keen for DCG to support a project that benefited Jersey’s tourism industry and to extend the firm’s support of Durrell. He was grateful to other local organisations who provided their services at special rates to help keep costs low, notably Alliance Française de Jersey and its Directeur Martin Lafitte, who translated the text into French, Mailmate based at St Aubin, which undertook the printing, and Fusion Creatives for the design. Graeme McArthur, Group Managing Director of DCG, was at the printers when the first copies were coming off the presses. He commented: ‘Guides like this can be costly to produce and so Durrell would generally make very little profit from them but on this occasion with our funding, the French guidebook has been provided at no cost to Durrell who are then able to benefit from the £3 retail price. A number of local organisations have come together and, working closely with the marketing team at Durrell, have been able to combine their skills to produce something of long term appeal to the Continental tourism market.’ DCG provides high quality management, corporate governance and administration services to institutional and corporate clients world-wide from offices in Jersey and more recently in Luxembourg where the Jersey firm also has an office. Graeme McArthur added: ‘We are conscious of our connections with the European mainland ourselves and of Jersey’s historical ties with France in particular, which have provided natural tourism links for many years. The guide should enhance the enjoyment for French speaking tourists who visit the attraction, who already number nearly 5,000 to date this year. Hopefully the attractive new guide will encourage even more to visit.’ Kelly Barker, Head of Marketing at Durrell, said: ‘Durrell has been targeting the French tourist market for the last two years and their presence at our Wildlife Park has increased. Now we have the opportunity thanks to DCG to communicate in their language the conservation work we achieve here and with our overseas projects.’ The guidebook has been endorsed by the Consul Honoraire de France, David Myatt, who gave early support to the initiative. He commented: ‘This handbook now available in French improves the visitor experience at Durrell and will be appreciated by the many hundreds of tourists and students coming from France every day. The Island’s French heritage is present in the laws and place names and further extended by guidebooks such as this being available in French.’ It is available at the entrance and online at the Durrell website www.durrell.org