Estera, a leading provider of fiduciary and administration services, has been shortlisted in an impressive four categories in the prestigious Citywealth Brand Management & Reputation Awards 2017; Brand of the Year, Best Rebranding Campaign, Marketing Team of the Year. The Groups’ Head of Marketing – Leanne Harker, has also been shortlisted as Marketing Director of the Year.
The Brand Management & Reputation Awards highlight the best brands emerging in a consolidating financial industry. They also recognise the ever-important business services function, teams who are supporting business profit and navigating reputational risk for their organisations in the digital world. Each category finalist is selected by a judging panel and a public vote, which carries the weight of one judge.
The Estera brand was launched in 2016 following the management buyout of Appleby Fiduciary Business from the Appleby Group.
CEO Farah Ballands commented: ‘This recognition is testament not only of the expertise and quality of our marketing team but also the dedication of our teams across the group, who have worked extremely hard to raise the profile of our new brand with both our internal and external stakeholders’.
She continued: ‘As a group we are transitioning through a period of growth and to receive this accolade highlights the strength and depth of our global team, who should be proud of their achievement.’
The Citywealth Brand Management & Reputation Awards are due to be held in London on 15 June.