HSBC has announced a new partnership with NSPCC Pathways Jersey that will see the Bank and its staff support a range of activities in aid of the charity throughout the coming year.

The Pathways Centre at Samares provides wide-ranging parenting support and activities for parents and their preschool children in the Le Squez area, in particular giving expectant parents and their babies and children the opportunity to play, learn and share with others in a safe environment.

As part of the new partnership, HSBC has sponsored two ‘real care’ babies, which were officially handed over to the charity last week. The ‘virtual baby simulators’ provide mothers-to-be with a hands-on experience in infant care and will be used by parents in varying situations to help them learn and understand how to care for their child properly. In the past, NSPCC Pathways Jersey has had to borrow ‘real care’ babies from elsewhere.

In addition, HSBC will support NSPCC Pathways Jersey’s ‘Early Play Programme’, including ‘interactive play bags’ which contain a range of books, toys and other materials and are provided to parents to encourage them to have fun while interacting with their children. HSBC staff will be contributing by drawing on their creativity to design their own bags. HSBC volunteers will also assist with NSPCC fundraising throughout the year, starting initially with the NSPCC’s ‘flag week’ in October.

Nola Hopkins, Centre Manager for NSPCC Pathways Jersey, said: “We are seeing a growing number of cases coming through to the charity – often from outside our catchment area. Children are most vulnerable below the age of one and not all parents find looking after children of that age simple, perhaps because of mental health, such as post natal depression, which means they are unable to provide the kind of care that a child needs. Our partnership with HSBC is, therefore, absolutely fantastic, enabling us to deliver support for parents through our real care babies and interactive play bags schemes and assisting with our fundraising drive.”

Nick Winsor, chief executive officer, HSBC Channel Islands and the Isle of Man, added: “This is a very exciting partnership with the NSPCC in Jersey reflecting the importance we place on education as part of our sustainability strategy. We believe that education plays a vital role in developing communities so I am delighted that we are able to team up with the NSPCC and support their critical Pathways scheme, both financially and through staff volunteering their time and effort to boost fundraising activities.”