Staff at HSBC have created and donated over 50 new ‘interactive story bags’ aimed at helping teach parents to better interact with their young children, as part of an initiative coordinated by NSPCC Pathways in Jersey.

Each bag contains a range of books, toys and other materials to encourage parents to have fun while interacting with their children.

To embrace the initiative, HSBC challenged staff to come up with the most creative and useful bags possible. The bags were then distributed to parents and children in Jersey. The Bank’s involvement with the Early Play Programme forms part of HSBC’s new partnership with NSPCC Pathways Jersey, which was officially launched in September and that will see the Bank and its staff support a range of the charity’s activities throughout the coming year.

The Pathways Centre, located at Samares, provides wide-ranging parenting support and activities for parents and their preschool children in the Le Squez area, in particular giving expectant parents and their babies and children the opportunity to play, learn and share with others in a safe environment.

Nola Hopkins, Centre Manager for NSPCC Pathways Jersey, said: “Not all parents find looking after children of a young age simple, for a variety of reasons. The support of staff at HSBC for our Early Play Programme is therefore absolutely fantastic. A lot of thoughts and care went into every one of the bags and they each will be used by local families who need help interacting with their children. We and all the parents who visit Pathways really appreciate the effort HSBC staff have put into this initiative.”

Nick Winsor, chief executive officer, HSBC Channel Islands and the Isle of Man, added: “I am delighted that so many of our staff have embraced our partnership with the NSPCC in Jersey and got involved in a project that will make a real difference to local families. We believe that education plays a vital role in developing communities so being able to team up with the NSPCC in this way fits absolutely with our desire to have a positive impact on the local community. I look forward to supporting further Pathways initiatives.”