The new site, which can be found at the familiar address, has been completely re-designed and re-built to reflect its growing role in promoting the Island’s wide range of financial services and positioning Jersey as a leading international finance centre.

Rapid development and uptake of internet technologies, including smartphones and tablet computers, such the iPad, are driving demand for more and better online content. This is particularly relevant to the finance industry as Jersey Finance, and the local companies that form its membership, seek to do business in fast-growing markets, such as China, India, Russia and the Gulf.

David Vieira, Head of Marketing at Jersey Finance, said: “Jersey might only be nine miles by five, but finance is essentially an export business and on the internet, the island can punch well above its weight, which is what our digital strategy and this new website is all about. The countries we are targeting, including our traditional markets of the UK and Europe, now expect a 24/7 service in terms of information and the new site provides a shop window to the world that is always open and most importantly, is interactive. We are delighted to have worked with two excellent local firms to bring this project to life.”

The website forms part of a sophisticated digital strategy developed by JFL that includes five websites (the main English language site, plus dedicated ‘feeder’ sites for the Gulf, Russia, China and India); integration with social media platforms, including Twitter, LinkedIn, Facebook and YouTube; an online booking and payments system for Jersey Finance events and integration with Jersey Finance’s contact database.

Mr Vieira added: “The integration with our contact database is subtle, but incredibly powerful. The website will allow us to attract and register new contacts from around the world and we will then feed these into our marketing and business development programmes as leads that can be followed up in person through our international offices. In a service based industry, good quality contacts are hugely valuable and the site will help us grow our global address book significantly.”

The new site includes some clever technology, including a ‘responsive’ design that means the site automatically adapts itself to display correctly on screens of different sizes, such as regular computer monitors, tablets and smartphones. With 60% of adults in the UK now owning a smartphone and mobile phones and tablet computers outselling laptops in markets such as China, this attention to detail will help give Jersey a crucial edge over its rivals.

The project was carried out in partnership with local firms Switch Digital, who built the site and provided the underlying technology and Mallet-Crane, who designed the branded user interface and navigation.

Damon Eastwood, Managing Director of Switch Digital, said: “From our own research, Jersey Finance are one of the first companies of their kind to be using some of these technologies, including responsive design, and it is a pleasure to be working with a forward thinking organisation that has a truly global audience.”

Noel Mallet, Director and Co-Founder of Mallet Crane, added: “The JFL website has to deliver an enormous amount of information and is visited by a wide range of different audiences, from local finance firms, to journalists, through to finance professionals in other countries. This meant that we had to design the site and navigation so that it was simple and clear, yet incredibly rich and very easy to search for something specific.”