Jersey Finance continues to step up its promotional campaign in China with the launch of a dedicated microsite written in Mandarin that follows on from another successful visit to Hong Kong, Beijing and Shanghai.

The new microsite, which is accessible from the home page of the Jersey Finance website, includes a four minute introductory film about Jersey and its finance industry with a commentary in Chinese. The site has been launched to support the business development programme, and its creation and content has been co-ordinated by Jersey Finance’s Head of Greater China Business Development, Zhaoan Li, who is based in Hong Kong.

Earlier this month a Jersey Finance delegation visited China to meet international and Chinese law and accountancy firms, state owned enterprises and other intermediaries to further raise the profile of the jurisdiction and to highlight areas of business expertise.

In addition to hosting a lunch in Hong Kong, Jersey Finance, in partnership with the Shanghai Private Equity Association (SHPEA) arranged an event in Shanghai to outline the value of structuring fund and listing vehicles through Jersey to SHPEA members.

Representatives from Jersey Finance also attended ‘STEP Asia 2010’, the leading conference in the region organised by the Society of Trust & Estate Practitioners (STEP), at which Jersey Finance was a sponsor. The event, which attracted over 300 key intermediaries from the private wealth management industry, focused on the relationship between International Finance Centres and developing nations, and included on the agenda the issues of confidentiality and information exchange.

Jonathan White, Chairman of Jersey Finance Limited, who led the delegation, was encouraged by the feedback and interest in doing business with Jersey. He commented:

‘There is a lotof interest in Jersey’s role as an international finance centre amongst those we met. There are a number who are already seeking to do more business with Jersey in 2011 and to collaborate further with Jersey Finance and we will do all we can to build on this. The creation of a microsite is a natural extension to our promotional campaign in the region and complements the office presence in Hong Kong and the work that Zhaoan is undertaking for us in Greater China in between the more formal visits.’