Ogier Fiduciary Services launched its new brand and identity today, following the management buyout (MBO) from the Ogier Group in June. 

Led by chief executive officer Paul Willing and the existing management team, Elian has a clear, uncompromising vision: to continually deliver more value by raising the bar and setting the standard in terms of client service in the company, fund and trust administration industry. 

Commenting on the launch of the new brand, Mr Willing stated: "We already provide amongst the highest client service in our industry today but we are determined to do even better and firmly believe that we can with the additional investment now available to us. We want to set the standard that others follow. The launch of Elian harnesses the excitement and enthusiasm everyone shares in our relentless drive to provide the highest levels of client service in our industry." 

Elian has a strong heritage in terms of excellent client service; based on the company's client service feedback programme, 97% of clients stated they are satisfied with the service levels they receive from Elian today, 97% also stated they would recommend the firm to a colleague. 

Mr. Willing continued: "We have a comprehensive strategy in place for growing our business organically, consolidating our position in core markets. We also have a well-funded acquisition strategy that will further accelerate our growth and we are currently considering a number of significant opportunities. Our acquisition strategy will give us critical mass in important new markets where our clients need our services." 

Elian employs 500 people across 10 offices; the group has delivered 15 years of back-to-back growth since launch as Ogier Fiduciary Services in 1999.