In line with the company's commitment to best practice and investment in its growing team of PR professionals, Orchid Communications has become a member of the Public Relations Consultants Association (PRCA). Orchid is the first PR Agency in the Channel Islands to become a member and to commit to the PRCA's highly regarded Consultancy Management Standard (CMS).

The Association exists to raise standards in PR and provides a number of benefits to members to ensure best practice is being met at all times,  explains Orchid Owner and Director Sam Watts. We will benefit from the PRCA's  extensive on and offline training and qualifications programme, the production of  'thought leadership' papers on key topics and issues facing PR practitioners, as well as from the networking and business referral opportunities. We are excited about the opportunities membership will bring to our thriving business. 

A core element of membership is to attain the Consultancy Management Standard. This gold standard of the PR industry has been adopted by PR trade associations in 11 countries worldwide, is endorsed by the International Communications Consultancy Organisation (ICCO), and is increasingly being requested by procurement officers who are looking for quality guarantees from suppliers. Orchid Communications is working closely with the PRCA and has committed to achieving the CMS within the next 12 months.

Membership of the PRCA is the next step in Orchid's overall business development. Servicing three core business areas: Consumer, Professional Services and Not-For-Profit, Orchid has evolved to become a leading full service PR agency in the Island. Recent membership of the CIPR and Jersey Finance reflect the company's evolving business services and sectors.

At Orchid, we have worked hard to communicate to the broader business community the benefits of maintaining communications activity in the current economic downturn. As a result, we have enjoyed a very strong start to the year, retaining all existing clients and attracting new companies across our three business areas. 

All clients are reviewing their promotional activity, looking for performance and return on investment, and appreciate that Public Relations should be a core element of current campaigns in order to maintain vital stakeholder communications at such a key time.