Carly Williams, Senior Manager at RBC Wealth Management, suggested the initiative: ‘I saw this concept on Facebook when someone posted a description. It seemed such a simple but powerful idea that we all felt this would be a great initiative for i-CARE, our employee-led community support and networking group within RBC Wealth Management’.  

The idea behind the Reverse Advent Calendar is that participants add a donation to a box every day until there are 25 items to donate to charity. The filled box is then given to the specified charity. Items include a range toiletries; baking equipment, nappies, books, tins of food and toys.  

‘I don’t think any of us knew just how much impact the calendar would have,’ Carly said. ‘We invited our colleagues to donate a present but the number of gifts has staggered us all. We now have well in excess of 600 presents to give away this year to 10 charities in the Island’.  

The objectives for i-CARE include providing a community of support and connecting RBC employees with resources that support building self-care skills and capabilities. Since its inception this has included a range of talks from Jersey charities which has offered an opportunity for employees to become more aware of the many support agencies available.  

‘At this time of year it has been especially moving to have received so much support from RBC and our colleagues,’ said Carly, also one of the Co-Chairs of i-CARE. We know that Christmas can be a very challenging time for many in Jersey and to be involved in this project has been personally, very rewarding’.  

Over the course of the next seven days representatives from the charities will either collect the presents or have them delivered by RBC Wealth Management employees.