Jersey Finance Limited has appointed David Vieira as its new Head of Marketing.

David is a Chartered Marketer with more than 10 years’ experience in marketing including senior roles in both the telecommunications and finance industries.

Born in Jersey, David, 34, graduated from Sheffield University and has since gained considerable experience in brand strategy, marketing communications, public relations and market research. He began his career at Jersey Telecoms in 1998 and was later Head of Marketing for the JT Group of companies for three years until 2008. After a time as a Director of a Jersey based public relations and media training agency, he was most recently Business Development Manager at the Jersey Trust Company. David replaces Dara Lutes and takes up his new role in January.

Geoff Cook, CEO, Jersey Finance, commented:

‘We are delighted to welcome David to the senior management team. His creative thinking and all round experience in all channels of marketing will be hugely important as we continue to develop the Jersey Finance profile and brand in both traditional and new markets.’

David lists a number of sports among his interests including football where he has studied to qualify as a Level 1 FA soccer coach. He is also a qualified business coach and mentor.