What is marketing?

Marketing is about communicating the value of a brand, product or service, to encourage people to buy or engage with it. Starting with strategy and delivered through creativity, good marketing creates both practical and emotional connections to a brand.

As a marketer, you’ll work with organisations to help them understand their customers and create forward-thinking ideas that communicate their benefits and unique selling points (USPs).

What’s marketing like in financial services?

You could work in any of the following areas:

  • Advertising research
  • Business-to-business marketing (B2B)
  • Integrated marketing communications
  • Public relations (PR)
  • Sales management and operations
  • Digital and social marketing
  • Branding
What skills do you need?
  • Excellent spoken and written communication skills
  • The ability to communicate clearly and concisely
  • Organisational and planning skills
  • Ability to think strategically and independently
  • Creativity
  • General IT skills
What qualifications do you need?
  • A relevant university degree
  • Relevant work experience
  • Professional accreditations from organisations like the Chartered Institute of Marketing (CIM), the Communication Advertising and Marketing Foundation (CAM), PRINCE2 and Google Analytics