What is Marketing?

Marketing is about communicating the value of a brand, product, or service, to encourage people to buy or engage with it. Starting with strategy and delivered through creativity, good marketing creates both practical and emotional connections to a brand. If you are seeking a creative role in the financial services sector and enjoy working with different teams then you should consider a career in marketing. A role in marketing could involve:


Providing insight and showing an understanding of their customers.

Progressive Solutions

Creating forward-thinking ideas that meet the business’ objectives.


Communicating the product or services benefits and Unique Selling Points (USPs).

What Marketing Job Opportunities Are There in Jersey?

When considering a marketing job in Jersey it is useful to know that Jersey’s finance industry includes a wide range of national and international financial services firms. As a result, there are many opportunities to join one of these firms and work on international marketing campaigns while based in Jersey as well as local marketing initiatives and events.

The term marketing covers a wide range of specialisms which means you can build your skills across a wide range of specialisms or choose to specialise in a particular area.

You could work in any of the following areas:

  • Advertising research
  • Business-to-Business marketing (B2B)
  • Integrated marketing communications
  • Public Relations (PR)
  • Sales management and operations
  • Digital marketing
  • Branding

Career Opportunities in marketing include:

  • Marketing Officer
  • Marketing Assistant
  • Marketing Manager
  • PR/Communications Manager
  • Digital Assistant/Manager
  • Copywriter
  • Business Development Executive/Manager

What Skills Do You Need?

Marketing is a people focussed industry, so your soft skills will be important to succeeding. We asked finance firms in Jersey what skills they are most looking for when hiring marketing professionals and they responded:

  • Excellent spoken and written communication skills
  • The ability to communicate clearly and concisely
  • Organisational and planning skills
  • Ability to think strategically and independently
  • Creativity
  • An eye for detail
  • The ability to work well under pressure
  • Digital skills
Key Skill


The role of a marketing professional is constantly evolving, particularly as new channels and technology are widely adopted by the financial services industry.

As a result, maintaining qualifications in your area of specialism can help you to succeed in your role such as:

  • A relevant university degree
  • Chartered Institute of Marketing (CIM)
  • Communication Advertising and Marketing Foundation (CAM)
  • Institute of Digital Marketing (IDM)
  • Chartered Institute of Public Relations (CIPR)
  • Google Analytics qualification
  • Relevant work experience

What Should I Do Next?

Careers Masterclasses ›

There are so many opportunities in the finance industry for all skills and personalities. Learn more about what a role in marketing could mean for you by watching our marketing masterclass video.