In August, Jersey Finance CEO, Geoff Cook, spoke with Philanthropy Impact on the next generation of philanthropists.

There’s no doubt that global philanthropy is on the rise with individuals, families and businesses increasingly wanting to make a difference to society in a structured manner. In the UK alone, for instance, the total value of donations of £1m or more rose from £1.37bn in 2006 to a record high of £1.83bn in 2016 (Coutts Million Pound Donor Report 2017).

The trend is a long-term one and it is clear that for these efforts to have maximum impact, philanthropy must be considered in the context of the next generation of beneficiaries of private wealth.

Jersey Finance has published a new thought leadership paper entitled ‘Flourishing Futures’, which examines the intergenerational transfer of wealth and provides guidance on ‘making succession a success’ and philanthropy is relevant in this context.

Complex families

Over the coming years, a phenomenon dubbed the ‘Great Wealth Transfer’ is expected to see trillions of dollars passed from baby-boomers to the present day generation, via the transfer of direct and absolute wealth ownership and the transfer of individual influence in existing wealth-holding structures.

Back in the sixties when structures were set up by the baby-boomers, the requirements of families were often much more straightforward than they are today. The typical ‘one-size-fits-all’ trust was set up, for instance, assuming that family members would remain in their ‘home’ jurisdiction and that they would all share the same wealth planning goals.

As a result, such structures, understandably, had little flexibility built in to them.

However, for the ‘next generation’ of beneficiaries, things can be more complex and that has significant implications when it comes to wealth and succession planning, sometimes leading to disputes. Indeed, when a trust has a philanthropic purpose, this can be particularly complicated if there are widely differing levels of connection to the cause.


In order to address the complexities of modern family life and ensure The Great Wealth Transfer can take place smoothly, trust structures have had to evolve to now allow a lot more freedom.

Families tend, for example, to spread their wings further geographically, and are more likely to consist of step-children, long-term relationships without marriage, and same sex marriages, whilst not all family members will share the same personal, commercial or philanthropic goals.

In addition, families are much more comfortable with technology – accessing information and communicating digitally, transacting online, managing their finances via apps, or being more open to fintech investment options.

As such, it is clear that it will be the digitally-enabled, flexible jurisdictions and trust providers who will win the day in meeting these changing needs and providing the most innovative solutions to modern family wealth planning, including where philanthropy is concerned.


There are opportunities to support families with philanthropic endeavours as part of the transfer of inter-generational wealth. Indications of this can be seen in the social, cultural and technological trends shaping the global wealth management sector.

The Knight Frank Wealth Report 2018, for instance, suggests that only 26% of families have a full wealth transfer plan in place and that the next generation is not being educated early enough about the management of wealth.

This is where Jersey comes in. Jersey Finance’s latest thought leadership paper, in partnership with law firm Bedell Cristin, makes various recommendations to this end, including:

  • Prepare a summary of the trust structure which explains the terms of the trust in detail
  • Initiate meetings with the next generation to discuss the trust
  • Consider how existing structures meet the wishes of the next generation or whether it might be appropriate to establish new structures supporting philanthropic causes
  • Review how the trust suits the lifestyles of the beneficiaries and considers family relationships
  • Ensure communication is carried out in a suitable manner. For instance, with the next generation expecting fast, accurate information, does the existing approach sufficiently embrace technology, have the capability to interact via social media or offer an easy online platform?

The focus should be on evolution, not revolution. What is important is to prepare properly for change – bearing in mind that, through inheritance alone, the total wealth of high net worth individuals in the UK and North America is expected to increase by US$4 trillion over the next generation (RBC Wealth Transfer Report, 2017), there is a lot at stake and it is vital to do this right.

It is inevitable that the Great Wealth Transfer will throw up challenges where long-standing trust structures are concerned and there is a clear need amongst families for specialist support.

Jersey has witnessed the ongoing changes in the global wealth landscape and is ready to support individuals, families and businesses to achieve their wealth, succession and philanthropic goals. Wealth advisors who anticipate and adapt to change will be best placed to meet the needs of the next generation and ensure the family’s philanthropic legacy is sustained into the future.