Apex Group Ltd. (“Apex”) is pleased to announce that Geoff Cook will join the Apex Jersey Board as a Non-Executive Director following regulatory approval from the Jersey Financial Services Commission (JFSC).

Geoff has had a long and distinguished career in financial services and is a well-known and respected figure in the Jersey finance sector. Geoff served as Head of Wealth Management at HSBC for 17 years during which time he was responsible for the delivery of financial planning, trust and mortgage services. In 2007 he became Chief Executive of Jersey Finance, representing and promoting Jersey as an international financial centre of excellence.

Geoff’s experience and guidance will be invaluable to Apex Jersey as the group evolves its profile in the Channel Islands and continues to execute its growth strategy. His appointment reflects Apex’s commitment to Jersey as a jurisdiction and an opportunity to leverage Geoff’s in-depth understanding of the markets it operates in.

Geoff stated: “I am delighted to have been confirmed as a Non-Executive director of the board of Apex Jersey. This financial services firm has continually improved and evolved its service suite to cover three key pillars: fund solutions, financial solutions and corporate solutions. I enjoy working with companies that challenge market convention and that play such an important role in the functioning of financial markets. I am thrilled to be joining the Board.”

Norma O’Sullivan, Managing Director of Apex Jersey commented: “Geoff has accumulated a wealth of experience over his career that will enhance our relationships with intermediaries and help us better serve clients. His expertise will provide us with further market insights across Private Clients, Family Office, Funds, and Corporate Services and Employer and Executive Services. Geoff has a deep understanding of the markets in which we operate and is perfectly positioned to help us raise local brand awareness. We are delighted to welcome Geoff onto the Apex Jersey board.”